How is advertising defined under the Optometric Practice Act?

Under the Optometric Practice Act, advertising is defined as any communication that aims to attract attention to an optometry practice. This broad definition encompasses various forms of marketing efforts, including but not limited to advertisements about services, special promotions, and the overall branding of an optometric practice. This understanding is critical for optometrists to ensure that their promotional activities comply with legal standards and regulations.

The other options focus on narrower interpretations of advertising. For instance, promoting eye health or providing educational content are significant aspects of an optometrist's role, but they do not fully capture the broad scope of advertising activities intended to draw public attention to the practice as a whole. Similarly, limiting advertising solely to promotional materials for lenses and frames underestimates the variety of services that optometrists provide and the range of marketing strategies available. Thus, identifying advertising in a comprehensive manner helps ensure both compliance and effective communication in professional practice.