True or False: The board can prevent truthful and non-deceptive advertisements.

The statement regarding the board's ability to prevent truthful and non-deceptive advertisements is false. In California, advertising regulations for optometry dictate that truthful and non-deceptive communication cannot be restricted by the board. The foundation of advertising law is built on the premise that consumers have the right to receive accurate and clear information about the services available to them.

This serves a dual purpose: it protects consumers from misleading information and ensures that practitioners maintain ethical standards in their communication. Therefore, the board does not have the authority to interfere with advertisements that are factual and not misleading, as doing so would undermine the fundamental principles of fair competition and consumer protection in healthcare.

Other options present various interpretations regarding the board's powers but do not align with the established regulations, affirming that truthful and non-deceptive advertisements should not be prevented.