What must be displayed in a conspicuous place at a practice location, according to California optometry regulations?

In California optometry regulations, it is mandated that the names of all optometrists (ODs) practicing at a specific location must be displayed prominently. This requirement serves multiple purposes. Firstly, it ensures transparency for patients, allowing them to know who is providing their eye care. It promotes accountability and facilitates better communication between patients and their care providers. By having all practicing ODs' names visible, patients can make informed decisions about their eye care based on the practitioners available at that location.

Displaying only the owner's name or a business registration number would not provide patients with the complete information necessary to identify all healthcare providers available to them. Additionally, restricting visibility to marketing materials would detract from the essential function of informing patients about the medical professionals available for their care. Therefore, including all ODs' names aligns with the goal of patient-centered care and adherence to regulatory standards.