Which of the following can be included in advertising?

In California optometry regulations, it is permissible for practitioners to include their name and address in advertising. This information serves to establish transparency and credibility, allowing potential patients to identify and locate the practicing optometrist easily. Providing one's name and address is part of ethical advertising that enhances professional accountability and maintains a level of trust between the practitioner and the community they serve.

In contrast, including exact fees and payment methods can sometimes lead to misunderstandings due to variations in insurance coverage or patient needs, and therefore, may not be considered standard practice in advertising to avoid confusion. Fictional testimonials are prohibited as they can mislead consumers and do not reflect true patient experiences, undermining trust in the profession. Lastly, promotional offers without specifics can lead to ambiguity regarding what the promotions actually entail, potentially causing issues with patient expectations and satisfaction. Therefore, while advertising is necessary, it must adhere to guidelines that protect both practitioners and consumers, making the inclusion of the practitioner’s name and address the correct choice.